About 15 minutes ago, DC Entertainment and Warner Brothers announced the launch of a new initiative to fight the hunger crisis in the Horn Of Africa. In partnership with The International Rescue Committee, Save The Children, Mercy Corps, and the Justice League itself, the “We Can Be Heroes” campaign seeks to combat the worst hunger crisis in 60 years and bring assistance to over 13 million people in need.

I’ve always been more of a Marvel fan (X-Men wins it all for me), but I have to say kudos to DC for launching a really amazingly done campaign and for giving a 100% match in donations. This is spectacular from a corporate alliance standpoint.

To learn more about the campaign or join the Justice League as a hero, visit the We Can Be Heroes website or follow the hashtag #WeCanBeHeroes.